ABOUT
Sabrina "Red" Renteria is a dynamic leader in experiential marketing and event production, transforming ordinary moments into impactful brand experiences. As the founder of Copperhead Creative, she leads a team of strategic innovators specializing in bold branding, high-profile PR campaigns, and exclusive VIP activations that foster lasting connections. With over 15 years of industry expertise, she excels in crafting high-impact campaigns that drive engagement, loyalty, and brand visibility.
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What is an Experimental Markenting Agency?
An experiential agency or brand experience agency helps create a closer bond between consumers and brands through live experiences, events, and product sampling. Key messaging is delivered face-to-face with the intention of changing behaviour and perceptions towards a brand, resulting in a tangible ROI
Client: EarthxTV
The client was launching a new television network and needed awareness within the cable industry and with members of Congress. We created an event in Washington, DC that focused on sustainability in the cable industry, and invited the top cable operators to speak about their efforts, as well as members of Congress. The event earned national media in the cable and political space, a very impactful sizzle video that the client could use for future pitches, and meaningful conversations with major cable operators. After this event Charter cable ended up launching EarthX on their network.
Client: The Congressional Western Caucus Foundation
We partnered with the WCF, to create the first ever Texas Agriculture & Farm Summit, which was a three-day event surrounding the renewal of the Farm Bill. The summit was crafted to bring attention to the need for support of the Ag community and rural American. Together with the Western Caucus Foundation, pugnacious brought in over 30 members of Congress and senior staff, major western brands, media and local officials for this event. The summit consisted of Ag tours, ranch activities, a VIP networking event, and a live taping of the summit that aired on both RFD and The Cowboy Channel.
CASE STUDIES
PARTNERSHIPS
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