ABOUT
Sabrina "Red" Renteria is a dynamic leader in experiential marketing and event production, transforming ordinary moments into impactful brand experiences.
As the founder of Copperhead Creative, she leads a team of strategic innovators specializing in bold branding, high-profile PR campaigns, and exclusive VIP activations that foster lasting connections.
With over 17 years of industry expertise, she excels in crafting high-impact campaigns that drive engagement, loyalty, and brand visibility.
Red
SERVICES
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EXPERIENTIAL MARKETING
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BRAND
ACTIVATIONS
NON-PROFIT
DEVELOPMENT & MARKETING
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We help non-profits grow their impact through strategic fundraising campaigns, donor engagement, and purpose driven storytelling. From galas to digital outreach, we build systems and messaging that turn supporters into long-term partners.
We create immersive, story-driven experiences that connect brands to their audience in meaningful, unforgettable ways. From concept to execution, we design moments that spark emotion, loyalty, and measurable engagement.
Our brand activations turn ideas into high-impact, on-site and digital experiences that drive awareness and action. We manage every detail from strategy and design to production and staffing so your brand shows up bold, seamless, and unforgettable.
What is an Experiential Marketing Agency?
An experiential agency or brand experience agency helps create a closer bond between consumers and brands through live experiences, events, and product sampling. Key messaging is delivered face-to-face with the intention of changing behaviour and perceptions towards a brand, resulting in a tangible ROI
Client: Round Up for Autism
The Round Up for Autism is a nonprofit organization dedicated to supporting individuals and families affected by autism through advocacy, resources, and community engagement.
The organization sought to relaunch its signature gala and realign its fundraising efforts with renewed purpose. Copperhead Creative partnered with the incredible team at CME Consulting as the production partner to reimagine and execute the event experience. Together, our teams focused on elevating storytelling, guest engagement, and operational flow to better connect donors to the mission.
The revitalized gala successfully reintroduced the organization to its supporters and strengthened community relationships. The event generated record-breaking fundraising results, exceeding previous years’ contributions. This milestone marked a new chapter of growth and sustainability for the organization. For Copperhead Creative, this project was especially meaningful, as the cause is close to our hearts and reflects our commitment to purpose-driven impact.
Client: EarthxTV
The client was launching a new television network and needed awareness within the cable industry and with members of Congress. We created an event in Washington, DC that focused on sustainability in the cable industry, and invited the top cable operators to speak about their efforts, as well as members of Congress.
The event earned national media in the cable and political space, a very impactful sizzle video that the client could use for future pitches, and meaningful conversations with major cable operators. After this event Charter cable ended up launching EarthX on their network.
Client: The Latter Alliance
Our client came to us to transform its Annual It’s in the Bag fundraiser from a traditional luncheon into a high-impact evening gala. Hosted at Stockyards Station, the event featured live entertainment by the Eighty Eight's Dueling Pianos which livened up the auction and launched the event off with a kick. The reimagined format included a seated dinner, open bar, and an expanded silent and live auction experience. High-profile auction items from Tiffany & Co., Bachendorf's, and the Fort Worth Stock Show & Rodeo elevated donor engagement.
We were able to secure the Emcee Taya Kyle, the widow of U.S. Navy SEAL Chris Kyle, as well as Former Mayor of Fort Worth, Betsy Price the Guest Speaker.
Our team led the full transition, overseeing production, branding, guest experience, and fundraising strategy. As a result, the gala achieved higher attendance, stronger donor participation, and increased fundraising capacity. The event now stands as a premier nonprofit fundraiser in North Texas, reinforcing Ladder Alliance’s mission and long-term impact.
Client: The Yellow Rose Gala Foundation
The Yellow Rose Gala Foundation is a nonprofit organization dedicated to supporting individuals and families affected by multiple sclerosis through patient assistance, research, and community advocacy.
Copperhead Creative was originally brought on as the Event Producer to elevate and execute the organization’s flagship gala. Following a highly successful second event, founder Sabrina Renteria was appointed as Fractional Executive Director to help guide the organization into its next phase of growth.
In this expanded role, Sabrina is leading strategic fundraising initiatives, strengthened corporate and community partnerships, and enhanced donor engagement efforts. Her goals include implementing operational systems and organizational structures to support long-term sustainability.
The foundation is expanding its mission-driven programming and increasing community impact. This partnership reflects Copperhead Creative’s commitment to serving as a true strategic partner beyond event production.
Client: The Congressional Western Caucus Foundation
We partnered with the WCF, to create the first ever Texas Agriculture & Farm Summit, which was a three-day event surrounding the renewal of the Farm Bill.
The summit was crafted to bring attention to the need for support of the Ag community and rural American. Together with the Western Caucus Foundation, with over 30 members of Congress and senior staff, major western brands, media and local officials for this event.
The summit consisted of Ag tours, ranch activities, a VIP networking event, and a live taping of the summit that aired on both RFD and The Cowboy Channel.
Client: RISE
RISE – We Rise and Inspire is a nonprofit dedicated to empowering transitioning youth and young adults through education, mentorship, advocacy, and community connection. Founded by Renika Atkins, the organization was created from lived experience and a deep commitment to helping foster youth successfully transition into adulthood. With more than eight years of service in youth development, RISE continues to bridge critical gaps in support and resources.
We were brought in to design and produce the organization’s first-ever fundraising gala. Our team developed a meaningful and mission-driven event that honored RISE’s impact and elevated its visibility in the community. From concept to execution, every detail reflected resilience, hope, and opportunity. The inaugural gala brought together donors, advocates, and leaders in support of the organization’s work. The event strengthened donor engagement and created a strong foundation for future fundraising and growth.
CASE STUDIES
STRATEGIC ALLIANCES
613 MEDIA
CME CONSULTING
Rockit Resource Group
Westland Hospitality
Vivienne and Vine Luxury Floral Design
Solutions 50
PARTNERSHIPS
